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There’s a major conundrum in the makeup industry: Countless brands are catering to younger generations, leaving women who are 45+ struggling to find complexion products that complement their skin. I’m here to tell you that I see you and hear you — and so does Laura Geller.
The esteemed makeup artist sought to create makeup exclusively for women her age, and while her entire line will make you feel like a new woman, the Baked Balance-N-Brighten Color Correcting Powder Foundation is the one product I can’t stop recommending. Oh, and it just so happens to be under $20 during Amazon’s Black Friday Week sale.
There’s certainly no shortage of makeup foundation on Amazon, but few have earned over 25,000 rave reviews like this formula. This masterfully crafted, pressed powder foundation looks like your skin but better to boost your confidence.
The long wear powder doesn’t settle into fine lines or create a cake-y effect — two common issues mature skin experiences — and instead blends into your complexion with buildable coverage. Whether you want a sheer wash of skin-evening color, or you’re trying to hide imperfections, this foundation does it all — and more.
Get the Laura Geller New York Baked Balance-N-Brighten Powder Foundation for $18 (originally $37) on Amazon!
This foundation works overtime by doubling as skincare. Infused with antioxidants centella asiatica and white tea extracts, these ingredients neutralize redness (both immediately and overtime) and deeply hydrate skin. The application is much easier than other foundations, too. All you have to do is swirl a fluffy brush in the compact then gently swipe it across your face for a flawless finish.
Over 25,000 Amazon shoppers have immediately fallen in love with the foundation. “I am 49, and I like lightweight cosmetics with easy application,” explains one five-star reviewer. “This stuff is amazing, and I don’t say that lightly. The bright and balance is silky smooth, lightweight and takes no time to apply.”
Another values the color-correcting aspect of the foundation, something that isn’t a common feature in other formulas. “It helps neutralize redness and brighten dull areas, leaving my skin looking vibrant,” another shopper says, adding, “it works beautifully on its own or as a setting powder over foundation.” Who doesn’t love a good multitasker?
If you feel like you’ve tried every. single. foundation. with subpar results, the Laura Geller Baked Balance-N-Brighten Powder Foundation is winning formula beloved by more than 25,000 Amazon shoppers. Experience the results for yourself by adding one to cart while it’s 51% off!
Get the Laura Geller New York Baked Balance-N-Brighten Powder Foundation for $18 (originally $37) on Amazon!