The best booth designs at Salone del Mobile 2024

A striking, well-designed (and strategically located) booth goes a long way in garnering the coveted buzz and long lines at Salone del Mobile. This year at the annual Milan trade show, booths were a behemoth unto themselves. Larger sizes, intricate spatial organization, thoughtful facades, and reusable material were top of mind for many of the temporary structures at the fair. While, of course, products on display took center stage, the pavilions encapsulating them were impressive in their own right and reflective of each brand’s aesthetic vision—thanks to the designers and architects tapped to create them. Here are a few of the pavilions that, while temporary, will not be forgotten from this year’s fair.

Knoll pavilion at Salone del Mobile
The Belgian architecture practice used materials from last year’s booth for a more sustainable approach (Courtesy Knoll)

Knoll by OFFICE

OFFICE, the Belgian architecture practice helmed by Kersten Geers and David Van Severen, outfitted the Knoll’s gridded steel pavilion using recycled materials from last year’s fair. The layout weaves different vignettes to showcase Knoll’s new products, which are then surrounded by gardens envisioned by landscape designer Jeroen Provoost.

Kohler installation
Both the facade and layout of Kohler’s booth were inspired by flowing water (Francesco Stelitano)

Kohler by Yabu Pushelberg

Yabu Pushelberg looked to the rhythm of flowing water as inspiration for Kohler’s booth. A transparent facade allows the curving structure that divides the floorplan to poke through. The weaving walls create intimate spaces to highlight each distinct Kohler product. They are showcased alongside careful lighting and color choreography. The interior and product designers mimicked the evolving hues of daylight through projections onto the booth.


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