Samsung’s Galaxy S25 event was an AI presentation with occasional phone hardware


Samsung announced the Galaxy S25, S25+, and S25 Ultra at its Unpacked event today. What is different from last year’s models? With the phones themselves, not much, other than a new chipset and a wide camera. But pure AI optimism? Samsung managed to pack a whole lot more of that into its launch event and promotional materials.

The corners on the S25 Ultra are a bit more rounded, the edges are flatter, and the bezels seem to be slightly thinner. The S25 and S25+ models have the same screen size as the S24 models, at 6.2 and 6.7 inches, respectively, while the Ultra notches up slightly from 6.8 to 6.9 inches.

Samsung’s S25 Ultra, in titanium builds colored silver blue, black, gray, and white silver.

Credit:
Samsung

Samsung’s S25 Ultra, in titanium builds colored silver blue, black, gray, and white silver.


Credit:

Samsung

The S25 Ultra, starting at $1,300, touts a Snapdragon 8 Elite processor, a new 50-megapixel ultra-wide lens, and what Samsung claims is improved detail in software-derived zoom images. It comes with the S Pen, a vestige of the departed Note line, but as The Verge notes, there is no Bluetooth included, so you can’t pull off hand gestures with the pen off the screen or use it as a quirky remote camera trigger.

Samsung’s S25 Plus phones, in silver blue, navy, and icy blue.

Credit:
Samsung

Samsung’s S25 Plus phones, in silver blue, navy, and icy blue.


Credit:

Samsung

It’s much the same with the S25 and S25 Plus, starting at $800. The base models got an upgrade to a default of 12GB of RAM. The displays, cameras, and general shape and build are the same. All the Galaxy devices released in 2025 have Qi2 wireless charging support—but not by default. You’ll need a “Qi2 Ready” magnetic case to get a sturdy attachment and the 15 W top charging speed.

One thing that hasn’t changed, for the better, is Samsung’s recent bump up in longevity. Each Galaxy S25 model gets seven years of security updates and seven of OS upgrades, which matches Google’s Pixel line in number of years.

At the very end of Samsung’s event, for less than 30 seconds, a “Galaxy S25 Edge” was teased. In a mostly black field with some shiny metal components, Samsung seemed to be teasing the notably slimmer variant of the S25 that had been rumored. The same kinds of leaks about an “iPhone Air” have been circulating. No details were provided beyond its name, and a brief video suggesting its svelte nature.



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