- Lexus of Edison strengthens its commitment to EV innovation and customer education with the strategic appointment of a new EV Sales Director focused on the Lexus RZ and future BEV models.
Lexus of Edison today announced the appointment of a new Director of Electric Vehicle Sales, a newly created leadership role aimed at accelerating customer adoption of Lexus battery-electric vehicles (BEVs) and plug-in hybrids across New Jersey.
This strategic move supports the dealership’s broader electrification goals and comes as the Lexus RZ—Lexus’ first fully electric SUV—gains momentum in the U.S. market. The new director will oversee education programs, sales operations, and charging infrastructure integration, while also serving as the public-facing expert on Lexus’ evolving EV roadmap.
The role signals a shift in how luxury retailers are addressing growing consumer curiosity—and confusion—about electric mobility. By offering in-house expertise and proactive engagement, Lexus of Edison is removing psychological adoption barriers that often prevent buyers from transitioning to electric vehicles.
“Our customers want more than a product—they want clarity, guidance, and trust,” said a dealership executive. “This role ensures that when customers walk in with EV questions, they leave with confidence.”
According to a recent regional study, over 40% of luxury car buyers are “interested but hesitant” about purchasing EVs, citing limited infrastructure, unfamiliarity with driving range, and cost perception as core concerns. Lexus of Edison’s new EV Director will be tasked with addressing these barriers through one-on-one consultations, group clinics, and live product demonstrations.
Initial initiatives include:
- A dedicated EV education zone in the showroom with charging simulators
- Monthly EV info sessions and range planning workshops
- Partnerships with home charger installation services
- Online tools for cost-of-ownership comparisons
Customers exploring the Lexus RZ, NX Plug-in Hybrid, or future models will benefit from a transparent, pressure-free buying journey focused on long-term confidence.
One early EV customer shared:
“I walked in confused about charging stations and tax credits. I left feeling like I had an ownership roadmap tailored to me.”
About Lexus of Edison
Lexus of Edison is a forward-thinking luxury automotive retailer serving New Jersey with integrity, transparency, and a commitment to sustainable innovation. As EV adoption accelerates, the dealership continues to lead with education, inventory, and infrastructure support.
Contact Information
Business Name: Lexus of Edison
Address: 711 US-1, Edison, NJ 08817
Phone: 848-244-7961